Revii

Revii

Designing Momentum-Driven Coaching with Generative AI

Designing Momentum-Driven Coaching with Generative AI

🧠 Overview

🧠 Overview

Revii is a generative AI-powered coaching platform built for real estate agents and their coaches. The mission: guide agents from inertia to action by pairing AI intelligence with human coaching.

I served as the sole UX designer, leading the design of onboarding flows, the modular dashboard, and Revii’s first AI-powered coaching panel.

My challenge: create an experience simple enough to be approachable, but powerful enough to transform coaching sessions into structured, momentum-driven workflows.

🔍 Discovery & Insights

🔍 Discovery & Insights

We didn’t run formal user research, but leaned on product insights + competitive analysis.

PM Mike

15m

Main problem space is balancing AI SaaS identity with coaching-centric UX.

PM Mike

21m

The user base for Revii is around 50 years old in the real estate business.

PM Mike

35m

When seeing onboarding eval, we want the users to think "Wow they know me."

PM Mike

47m

We need to keep it scannable, fast, and helpful for a busy agent on a call.

PM Mike

15m

Main problem space is balancing AI SaaS identity with coaching-centric UX.

PM Mike

21m

The user base for Revii is around 50 years old in the real estate business.

PM Mike

35m

When seeing onboarding eval, we want the users to think "Wow they know me."

PM Mike

47m

We need to keep it scannable, fast, and helpful for a busy agent on a call.

PM Mike

15m

Main problem space is balancing AI SaaS identity with coaching-centric UX.

PM Mike

21m

The user base for Revii is around 50 years old in the real estate business.

PM Mike

35m

When seeing onboarding eval, we want the users to think "Wow they know me."

PM Mike

47m

We need to keep it scannable, fast, and helpful for a busy agent on a call.

These quotes from my project manager perfectly capture the problems and challenges that I had dealt with.

  1. This platform is a coaching platform, not a SaaS one. How might I make this more of a coaching platform and still leverage AI features?

  2. Consider more accessible designs, visual tones, and cognitive load.

  3. After sign-up of the service, how might I leverage their initial momentum during the onboarding experience to drive them towards action?

  4. How might I create an experience that makes users' lives easier by leveraging AI features?

Competitive Analysis (Click Through Tabs to View)

Competitive Analysis (Click Through Tabs to View)

LinkedIn Learning, Duolingo

Onboarding

Dashboard

Video Call Live Insights

Progressive disclosure

Personalized learning experience

LinkedIn Learning, Duolingo

Onboarding

Dashboard

Video Call Live Insights

Progressive disclosure

Personalized learning experience

LinkedIn Learning, Duolingo

Onboarding

Dashboard

Video Call Live Insights

Progressive disclosure

Personalized learning experience

✍️ Design Solutions

✍️ Design Solutions

Onboarding / Agent Action Plan

Onboarding / Agent Action Plan

This feature nurtures early momentum by presenting a personalized coaching roadmap during onboarding. Agents see tailored goals, habits, and next steps from the start, setting a clear path toward action.

Dashboard Redesign (Use Slider to Compare)

Dashboard Redesign (Use Slider to Compare)

The dashboard surfaces the most important insights without overwhelming users. Every component answers “What can I do with this right now?” — pushing agents and coaches toward immediate, meaningful action.

Immersive Mode

Immersive Mode

An integrated Zoom experience with the Revii AI panel. Coaches gain real-time support to guide sessions more effectively, while agents leave with clarity, structure, and actionable outcomes.

⚙️ Foundational Principles & My Process

⚙️ Foundational Principles & My Process

Information Hierarchy

Context-aware prioritization, where the most important insights are visible without overwhelming the users.

Information Hierarchy

Context-aware prioritization, where the most important insights are visible without overwhelming the users.

Information Hierarchy

Context-aware prioritization, where the most important insights are visible without overwhelming the users.

Progressive Disclosure

Show only what’s necessary to get the users more oriented- and let them dive deeper if they choose to.

Progressive Disclosure

Show only what’s necessary to get the users more oriented- and let them dive deeper if they choose to.

Progressive Disclosure

Show only what’s necessary to get the users more oriented- and let them dive deeper if they choose to.

Modular Designs

Easier to scale, and in-line with context-aware prioritization.

Modular Designs

Easier to scale, and in-line with context-aware prioritization.

Modular Designs

Easier to scale, and in-line with context-aware prioritization.

Action-Oriented UX/UI

Every design should answer “what can I do with this right now.”

Action-Oriented UX/UI

Every design should answer “what can I do with this right now.”

Action-Oriented UX/UI

Every design should answer “what can I do with this right now.”

AI Rapid Iteration

Used Figma Make for rapid iteration. Present multiple ideas through hifi clickable prototypes to stakeholders. Fail and succeed fast.

AI Rapid Iteration

Used Figma Make for rapid iteration. Present multiple ideas through hifi clickable prototypes to stakeholders. Fail and succeed fast.

AI Rapid Iteration

Used Figma Make for rapid iteration. Present multiple ideas through hifi clickable prototypes to stakeholders. Fail and succeed fast.

Inclusive design

Less SaaS-y and more like a coaching platform, catering to the right demographic: 40-50 y/o real estate agents that aren’t tech savvy.

Inclusive design

Less SaaS-y and more like a coaching platform, catering to the right demographic: 40-50 y/o real estate agents that aren’t tech savvy.

Inclusive design

Less SaaS-y and more like a coaching platform, catering to the right demographic: 40-50 y/o real estate agents that aren’t tech savvy.

🚀 Outcomes

🚀 Outcomes

  • Designed Revii’s first AI-powered experience (coaching session summaries).

  • Built an age-inclusive design system with clarity and scale in mind.

  • Established modular foundations for dashboard, CRM integrations, and future AI widgets.

  • Reframed product identity: momentum-driven coaching platform with AI superpowers.

🔎 Reflection on Designing with AI: Speed vs. Thinking

🔎 Reflection on Designing with AI: Speed vs. Thinking

AI accelerates workflows, but can blur intent. My principle is prompt later, think first. Here are some habits I adopted:

  • Pause before prompting.

  • Sketch before generating.

  • Critique outputs for assumptions.

  • Keep a “thinking log.”

By leveraging AI, the sheer velocity at which designs are delivered is unparalleled. But with that speed comes a cost.

The more I rely on AI to generate solutions, the more I notice a dulling of the internal muscle that makes design meaningful: deep thinking. The “why” behind decisions starts getting outsourced. The space between a problem and its solution — once full of curiosity, exploration, uncertainty — begins to shrink. And that space is design.

AI tools are incredible accelerators, but they’re not replacements for discernment, systems thinking, or strategic intuition. They produce output, not insight.